Pulp Riot, the new innovative hair color company, burst on to the scene with a brand that empowers stylists to think of themselves as artists, while providing them with superior paint to create their masterpieces.
The company, founded by David and Alexis Thurston, owners of Butterfly Loft and Butterfly Circus, also includes trend-setting stylists @hairgod_zito, @xostylistxo, @glamiris, @jaywesleyolson, and @doug_theo as owners. David explains, “The authenticity of our brand can’t be manufactured. We get artists, because we are artists. We understand salon owners, because we are salon owners. And we create color – but unlike other color lines, we use the color in our salons, on our clients, every day.”
The product line launched in June 2016 shortly after they announced a partnership with Luxury Brand Partners, where they found a home among a portfolio of other companies offering high-performance products and top-of-the-line education. Within the first year, they announced a national distribution partnership with the premiere distributor SalonCentric. The brand seemed to explode overnight. Alexis explains, “We built a brand before ever releasing a product. And then we created a superior product, with innovative packaging that has a spirit to it, which makes stylists feel good about buying it.”
Pulp Riot’s initial offering of 16 semi-permanent creative colors has changed the color landscape, because they’re easier to apply, more vibrant, longer lasting, and they fade more true to tone. With the addition of the NeonElectrics series and the game-changing #blondeAF lightener and developers, now more than ever, the riot is shaking things up for the entire industry.